LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming services h